Louise Hill turned a conversation at the school gates into GoHenry, then took the problem beyond fintech to campaign for better financial education in schools.
The idea for GoHenry began with something familiar to many parents: unexpected purchases appearing on Louise Hill’s bank statement.
Her children had been spending through iTunes. Other parents she spoke to had encountered the same problem.
The missing product became obvious once she saw it – a way for children to learn to manage money digitally without giving them unrestricted access to an adult account.
Hill knew digital commerce, having worked on early ecommerce operations for businesses including John Lewis, Next and Debenhams.
Banking was another matter.
She was 47 when she began raising money for GoHenry and spent 18 months getting the business off the ground. It later expanded internationally, acquired Pixpay and merged with US fintech Acorns.
But Hill did not stop at building the product.
She became a prominent campaigner for financial education, pushing the question upstream: why are children expected to navigate money before schools have consistently taught them how?
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