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Roberto Napolitano

A marketer who entered fintech from the outside – then made translating between its worlds the job.

What gives me hope about the future is the chance to bring together technology, creativity and leadership to drive good growth, widen inclusion and create a positive impact for people and businesses in every part of the country.
Roberto Napolitano

Roberto Napolitano works between founders, policymakers, investors, media and the wider public – helping a technically complex sector explain what it is changing and why it matters.

Roberto Napolitano came to fintech through communications rather than coding or banking.

His career has crossed finance, technology and professional services, alongside an academic background spanning law, economics and business.

That breadth is useful in a sector that rarely exists in isolation.

Fintech companies operate where technology, regulation, capital, consumer behaviour and public trust meet. Each part of that system speaks a slightly different language.

As Chief Marketing Officer at Innovate Finance, Napolitano works across those boundaries, helping the industry body represent the UK fintech sector to policymakers, investors, media and international audiences.

It is a different kind of marketing challenge.

A sector can develop extraordinary technology and still struggle if the people regulating it, financing it or using it do not understand why it matters.

Napolitano did not come through fintech’s conventional route. That distance may be exactly what allows him to translate it.

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