A better future looks like one where human wellbeing is put foursquare centre of institutional decision making.
Paul Lindley built Ella’s Kitchen into the UK’s largest baby-food brand before turning his entrepreneurial energy towards childhood, play and public policy.
Paul Lindley had spent years in established organisations before making a move that looked, on paper, decidedly less conventional.
He left a senior role at Nickelodeon UK to make baby food.
Ella’s Kitchen launched in 2006 with the idea that healthy food for young children could be designed around their experience rather than simply marketed to their parents. It became the UK’s largest baby-food brand.
But Lindley’s work since stepping back from the business reveals that the product was only one expression of a much bigger interest.
He has chaired London’s Child Obesity Taskforce, written about childhood and society, and led the Raising the Nation Play Commission, making the case for more time, space and freedom for children to play.
His focus has shifted from building a company for children to questioning the systems adults build around them.
What would change if children’s wellbeing were not a specialist concern, but a starting point for institutional decision-making?
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Podcasts
The Future of Childhood: Why We’re Failing Kids with Paul Lindley OBE
What if the future of society depends on how we treat children today? In this episode of Tomorrow: The Future Forum, Oli Barrett sits down with Paul Lindley OBE, entrepreneur, campaigner, and former CEO of Ella’s Kitchen, the UK’s leading organic baby and toddler food brand. From building one of…
